In a turn of events proving that viral fame can lead to Hollywood, Hailey Welch, famously known as the “Hawk Tuah Girl”, is getting her documentary. The upcoming film will be produced by Bungalow Media + Entertainment, the Emmy-winning company behind Little Richard: I Am Everything, Surviving Jeffrey Epstein, and Serving the Hamptons. As of now, no director has been confirmed for the project.
From Internet Sensation to Hollywood Spotlight

Who is Hawk Tuah Girl? Hailey Welch became a social media phenomenon after appearing in a viral Hawk Tuah video on the Tim & Dee TV YouTube channel, where she coined the now-infamous phrase:
“You gotta give ’em that hawk tuah and spit on that thang.”
The viral Hawk Tuah Girl video exploded across TikTok, Instagram, and YouTube, amassing millions of followers within days. Welch, who had no prior social media presence, leveraged her newfound fame into multiple ventures, including:
✅ The Talk Tuah Podcast
✅ A successful merchandise line
✅ A dating app
✅ Music projects
✅ Her own charity, Paws Across America
However, not all of Welch’s business moves were hits. Her Hawk Tuah cryptocurrency ($HAWK) crashed soon after its launch, leading to controversy. A rumored reality TV series was also in the works, but no updates have surfaced.
The Documentary: A Deep Dive into the Hawk Tuah Phenomenon
The official description of the Hawk Tuah documentary reads:
“The film will chronicle how Hailey Welch, a small-town woman with no active social media, accidentally created a viral moment that turned into a global phenomenon. On June 11, 2024, she became the most famous person online, garnering over 40 million impressions in days. The film explores her meteoric rise, the scrutiny she faced, and how social media both crowns and crucifies its viral stars.”
Bob Friedman, CEO of Bungalow Media + Entertainment, stated:
“Very few people understand what it’s like to achieve this level of viral fame and live under the 24/7 microscope of social media. This documentary will not only tell Hailey’s story but also explore the risks and rewards of living in the public eye.”
The film will feature exclusive interviews with Hailey Welch, her close circle, and industry experts who will analyze the power of virality in the digital age.
Welch Teases “Even More Bizarre” Truths About Her Life
Despite her rapid rise to internet stardom, Welch has faced wild rumors circulating on social media. Addressing these, she teased:
“I hope y’all been enjoying the crazy stories about my life on social media… First, I was dead. Then pregnant. Now, I’m wanted by Interpol and in jail! Luckily, we’re working with Bungalow to spill the real tea—and trust me, the truth is even more bizarre than you think.”
When Will the Hawk Tuah Documentary Be Released?
Details on the documentary release date are still under wraps, but updates are expected soon.
Welch’s unexpected rise from an unscripted moment to Hollywood stardom is a testament to how social media can create—and dismantle—overnight sensations. Whether her success story is a cautionary tale or a blueprint for viral fame remains to be seen.
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